Customer Relationship Management (CRM) solutions help streamline processes and increase profitability in a company’s sales, marketing, and service departments. Enterprise Resource Planning (ERP) software integrates business processes across finance, HR, distribution, manufacturing, and other business departments.
Combine the two, and you have: improved sales processes, more accuracy in product forecasting, and the most relevant data stored in one centralized location. As such, manufacturers and salespeople are beginning to weigh the benefits of integrating their ERP systems with CRM and it’s not that hard to see why.
